Spritz Club 2024

Posse Agency had quite a challenge with this one : imagine a new advocacy program to make St-Germain Spritz the new favorite cocktail of your favorite bars. We created a bartending competition in 6 cities in France : St-Germain Spritz Club. Inspired by renowned TV show such as Top Chef or MasterChef, 10 local bartenders spent a full day in each city, meeting trending chefs, imagining the future of St-Germain Spritz, and competing : St-Germain Spritz “carte blanche” in the morning, and St-Germain Spritz food-pairing in the afternoon.