St-Germain – La Douce Heure

Bringing a brand experience to life This year again, Posse Agency supports St-Germain in the design and delivery of its summer experiential activation. For 2026, the brand unveils La Douce Heure, a pop-up rooftop located at Galeries Lafayette Paris Haussmann. Designed as a French Riviera-inspired escape, the venue invites guests to enjoy the signature St-Germain Spritz, take in panoramic views over Paris, and discover an exclusive menu created by Chef Cyril Lignac. Our role is to bring this experience to life by crafting an immersive environment that translates the St-Germain universe into every detail of the guest journey. Our expertise lies in designing experiential activations that create emotion, strengthen brand perception, and turn places into meaningful destinations.