Life Shaker Tour

Wine merchants and liquor shops (known as “cavistes”) are a premium and high-end channel in France. This is why Santa Teresa rum wanted both to thank this community of professionals, but also introduce them to its new products. Posse Agency produced the last edition of “Santa Teresa - Life Shaker Tour”. 50 top wine merchants & liquor shops owners were invented to celebrate the best rum ever, in a unique way : tasting masterclass, signature cocktails, live music, fancy yet authentic food pairing, giveaways… Super exclusive events in Bordeaux, Lille and Lyon. Because happy retail partners make happy spirit brands !