Brand Booth & Bar Duvel

Posse Agency is proud to present its first collaboration with one of the most iconic brewing groups in the world: Duvel Moortgat. As part of the Distriboissons and Cozigou trade shows, we were briefed to bring the brand’s stand back to life by creating a space that is both modern and authentic. We designed an immersive bar, a true showcase of the house’s craftsmanship, highlighting the diversity of its portfolio: from the heights of Brasserie du Mont Blanc to the legendary world of Chouffe, through the bold spirit of Vedett and the indulgence of Liefmans. Special attention was given to the presentation of the new non-alcoholic references, integrated at the heart of a warm, wood-inspired and luminous design to emphasize the group’s constant drive for innovation.